Nobody wants to come up with an idea, build that idea, and then give up equity.  My plan is built on optimizing success not necessarily maximizing success.  Any business venture is a huge risk; the idea is to minimize that risk as much as possible. 

I have personally owned five businesses in the past 12 years.  Only two were monetarily successful, two broke even, and I lost money on one venture (although I might still be able to salvage it).  My point is; I work with entrepreneurs.  You may have one great idea now, but you will have more.  Equity partnerships create teamwork and vastly increase your networking potential.  It is simply more attractive for investors and creates a greater likelihood of success. 

The goal with any business venture in my model is to create a turn-key business.  The goal is to create a true cash flow asset.  A turn-key business is run by employees, not the owners.  It can be bought and sold as a self-contained asset.  This is process of course, and I allow two years to reach the point where the owners can step back a little bit. 

A turn-key business is created with repeatable processes and procedures.   There is a process for everything from answering the phone to hiring employees that connects seamlessly with the marketing plan and identity of the company.   The company’s identity is connected to the benefits customers receive simply by interacting with the company, even if they never buy. 

To get the best result, the entrepreneur, investor, and coach work together to build a cash flow asset.   It is generally based upon a two year commitment.  I only get paid if the venture succeeds.